Presented by The Star-Ledger
Saturday & Sunday, August 21st & 22nd at beautiful Monmouth Park Racetrack
Sponsor Opportunities
Here’s your opportunity to connect with a very dynamic audience AND benefit from outstanding multimedia promotion through The Star-Ledger, NJ.com, and Monmouth Park as a sponsor of the 4th annual New Jersey Crab Cake Festival & Shore Chef Cook-Off.This event is the original Mass Munch organized by the Star-Ledger Munchmobile. Each year the festival features crab cakes and seafood from top Garden State restaurants with chefs battling for Best Crab Cake and Best of the Rest. With the Munchmobile’s Pete Genovese heading up a panel of culinary and media industry judges and People’s Choice awards, everyone fills up on mouth-watering offerings. Exciting thoroughbred racing, live entertainment, crafters and Star-Ledger Family Fun day Sunday combine for a fun filled weekend for the whole family.
An extensive promotional campaign is being planned for 2010 including:
- Print and on-line promotion: feature event covered extensively by the Star-Ledger’s Munchmobile food writer, Pete Genovese, leading up to the event.
- Print Advertisements: including ads in The Star-Ledger, Asbury Park Press, Home News Tribune, Greater Media Newspapers, The Link and Monmouth Journal.
- Radio Promotion: More than 200 radio spots on Press Communications, Greater Media Radio, and during the evening drive time racing report on 11 Millennium Radio stations, yielding nearly 2 million on-air impressions.
- Print Collateral
20,000 postcards – direct mail and on-site distribution at Monmouth Park
20,000 Monmouth Park Summer Brochures & Official Track Program - Sampling & On-site Sales Opportunities
Sponsor benefits include:
- Direct access to thousands of Monmouth Park visitors for sampling & sales
- Your logo on 20,000+ postcards and approx. 50,000 programs and brochures printed and distributed by Monmouth Park
- Your logo prominently displayed in display advertisements The Star- Ledger, Asbury Park Press, Greater Media and other news outlets
- Inclusion in feature articles in Star-Ledger and other press releases
- Your logo featured in New Jersey Crab Cake Festival event page on NJ.com
- Display area at New Jersey Crab Cake Festival at Monmouth Park with right to sell
- Your logo prominently featured in event banner & corporate banner display
- Opportunity to judge entries
- Access to “Enter to Win” database
- Post event press and ROI report
- Additional customized benefits
A limited number of sponsorships are available.
The New Jersey Crab Cake Festival & Shore Chef Cook-Off a fantastic way to reach a wide demographic of visitors to the Jersey Shore. Pair your participation with Monmouth Park’s other food extravaganzas, the Munchmobile Hot Dog Showdown, May 29th & 30th and the Craft Beer and BBQ Showdown, September 4th & 5th, for the ultimate summer promotion!
